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Seri-Business: Emerging entrepreneurship model in sericulture

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Emerging entrepreneurship model in sericulture

Naveed Hamid

Aina Bhat

 Sericulture is one of India’s and Asia’s oldest sectors. Sericulture is a labour-intensive and commercially desirable agro-cottage, a forest-based industry that falls under the cottage and small-scale market. The end product of this industry is silk. It is particularly well suited to rural residents employed in agriculture, entrepreneurs, and artisans because it needs minimal investment.

It provides income and jobs to the rural poor, especially small-scale farmers and other vulnerable and poorer members of society. Kashmir produces Mulberry and Tasar silk in a non-traditional sericulture state. The growth of bivoltine sericulture has been a priority sector of the Indian silk industry, but progress has yet to reach the targets. One of them is sericulture.

In the state of Jammu and Kashmir, sericulture holds a special place. This is India’s only conventional Univoltine belt capable of processing silk with qualities equal to the finest imported raw silk of standard quality available on foreign markets. Silkworm rearing offers part-time jobs to around 30,000 households, in addition to providing permanent employment to 5,000 people in the public sector. Furthermore, the silk industry employs about 10,000 full-time weavers in about 2,000 private sector units in the valley. As a result, almost 2.15 million workers are employed in this sector, either full-time or part-time. Until 1988, the silk industry was a state monopoly, and farmers received no revenue from the selling of cocoons at the government-set floor price. It was given much thought as to how to reclaim its former glory. The market was de-monopolized, and plant control was passed to farmers with permission to sell surplus leaves and earn money.

The Indian silk industry is one of the largest generators of employment and foreign exchange for the country as sericulture activities spread across 52,360 villages. India enjoys a unique global position in terms of the production of all commercially useful varieties of silk. India is the second-largest producer of silk. Sericulture provided employment to over 9.1 million people in India during FY19.

The Exports of silk and silk products from India reached US$ 291.36 million in 2018-19 and US$ 243.52 million in FY20 (till December 2019). Source: CSB Banglore.

Status of Indian Sericulture Industry

Raw Silk Production 35,468 MT
Employment: 9.2 Million
Size of the Industry Rs 15,000 crores
Credit Flow Rs 500 Crores
Export Earnings Rs. 2100 crores
Raw Silk Imports 3712 MT (Rs.1200 crores)

 

SWOT ANALYSIS

Strengths

  • Rich natural resources & favourable climate
  • Traditional avocation (way of life), rich design
  • Strong domestic demand-pull
  • Rich heritage of handloom weaving & designs
  • Produces all five commercial varieties of silk

Opportunities

  • Adequate domestic demand for output
  • Low investment & moderate returns
  • High labour cost of silk production in other
  • Nations give India a good opportunity
  • The sector is a huge employment provider
  • Availability of efficient m/c & technologies

Weaknesses

  • Highly unorganized & labour-intensive sector
  • Small producers and small converters
  • Primitive/traditional methods/technologies
  • Outdated machinery.
  • Age-old designs & motifs

Threats

  • Fluctuating international silk prices
  • China- the ‘big brother’ is always a threat
  • Inadequate resources at states’ disposal
  • Heavy dependence on a single product
  • Low capabilities of primary producers
  • Fluctuating market demand – recession

Entrepreneurship Concept

Entrepreneurship is a mindset that involves taking calculated chances and confidence in order to achieve a specific aim. It’s a hybrid ability that combines a number of strengths and characteristics. An entrepreneur is someone that has the drive to do or manufacture something unique, organizes production, takes chances, and handles the economic insecurity that comes with owning a company. The collection of such attributes the entrepreneur possesses is called entrepreneurship.

Entrepreneurship in Sericulture

Sericulture is the discipline and practice of silk production. Agriculture and associated farm operations have traditionally been important to the Indian economy. Sericulture, as an agro-based company, has a major impact on rural people’s economic prospects.

It has the potential to generate jobs, especially in rural areas. Sericulture is a multifaceted industry that includes food plant cultivation (mulberry leaf processing), silkworm rearing (cocoon production), silkworm egg production, silk reeling (yarn production), spinning, warp and weft production, printing and dyeing, weaving (fabric production), finishing, textile design, and marketing etc. The industry encompasses a wide range of on-farm and non-farm activities, necessitating a wide range of expertise, as well as a varied population of people, and bringing people from all walks of life together to work on silk processing. Sericulture is a year-round activity with a variety of career openings. Sericulture is a low-cost, high-yielding crop that produces five to six crops per year. With minimum upkeep, the mulberry plantation will yield reliably for the next 15-20 years. India currently earns over Rs 4,000 crores from the sale of silk fabrics, waste, and garments. Aside from high export potential, silk has a strong domestic demand and a strong handloom base combined with artisan abilities, which is India’s true strength of the Indian sericulture industry.

Sericulture has a significant socioeconomic effect and has the potential to change people’s lives by creating viable and long-term job opportunities. Since it entails a variety of methods, from mulberry plantation to silkworm rearing, spinning, spinning, and selling, it employs a vast number of people, including women. Sericulture has the potential to offer gainful jobs to more than 15 Lac citizens in the state if it is encouraged on a larger scale through value addition.

The various entrepreneurial opportunities in the sericulture industry starting from leaf to fabric production are hereunder discussed:

Raising high-yielding mulberry saplings, silkworm egg preparation and supply, Chawki rearing (young age silkworm rearing), cocoon processing, silk reeling, Zari manufacturing, sericulture byproduct recycling, cocoon and silk-based handicrafts, the silk trade, cocoon crafting and Pet Food, Protein diet foods, and so on.

It is clear that the sericulture industry provides outstanding job prospects as well as a variety of entrepreneurship opportunities. Sericulture, as an agro-based company, plays a significant role in determining the economic fate of rural people and fits well into India’s rural system, where agriculture remains the primary occupation. Sericulture provides job opportunities not only for rural residents but also for skilled youth in semiurban and urban areas. Sericulture development would undoubtedly result in a thriving rural by providing income-generating entrepreneurship opportunities, thus reducing poverty and halting rural-to-urban migration.

Suggestions for boosting the Entrepreneurship in Sericulture:

  • Up gradation of Departmental Nurseries/ farms to improve Mulberry saplings /leaf production
  • Cocoon and Silk yarn marketing support system to the local Reelers.
  • Enhancement in Cocoon Bank Revolving fund
  • Infrastructure development at Farmers’ level
  • Popularizing Multi cropping and green marketing
  • Incentive on cocoon and silk production to farmers/reelers
  • Infrastructure development/up-gradation support
  • Introduction of cocoon crop insurance scheme
  • Development of Integrated Silk parks.
  • Silk Branding push.
  • Private Sector Involvement.
  • R&D from Research Institutes with Skill developments through capacity buildings.

Encouraging the young talent to take up entrepreneurship as a career (Seri-Business)

To inspire young people to engage in entrepreneurship ventures, a variety of methods have been used. Many young people today have business ideas, but only a small percentage of them have the capacity and opportunity to transform such ideas into profitable enterprises. The ability of youth to transform their inventions into businesses is critical to the future of small business start-ups. The ability to recognize an advantage and put it to use is largely dependent on the youth’s willingness to engage in such entrepreneurial practices. Participation in entrepreneurial educational programs has a strong impact on the desire to launch a new company.

To make the dream business a reality, youths need inspiration from all stakeholders, including the government, lecturers, families, friends, and religious groups, either by funding or other support mechanisms. As a result, many young people who are willing to take the risk of starting a new business are concerned about access to resources such as funding and inspiration.

Starting a Seri-Business Startup

The phases of starting a profitable company begin with identifying the motivations or commitments for starting one. After acquiring such motives, the next step is to discover a viable idea. This idea must be attractive and validated on whether it can meet customer needs. The next step is to look for the necessary resources required such as materials, source of funding and quality suppliers. The final part is to apply the plan by getting into full business and then build a professional network to sustain the venture. This model is divided into four basic success components. These factors are idea and market, motivation and determination, resources and ability.

Emerging entrepreneurship model in sericulture

                             Entreprenurship activities Framework Model

 

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AgriBiz

NABARD offers 44% subsidy for setting up agribusiness units 

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NABARD workshop on ACABC scheme

Holds workshop on ACABC scheme in Anantnag

Srinagar, Sept 22: To support agriculture development, create employment for agriculture graduates and extend extension services to farmers, a new scheme has been announced under NABARD for establishing Agri Clinics and AgriBusiness Centers (ACABC).

In this connection, a district-level workshop was organised by NABARD at Krishi Vigyan Kendra (SKUAST) Anantnag, according to a statement. 

DDM NABARD Rouf Zargar inaugurated the workshop, attended by agriculture graduates of the district, besides the district heads of Agriculture, Horticulture, SKUAST, and Banks were also present.  

Giving the details about the scheme, DDM said that it aims to provide business opportunities to unemployed agriculture graduates and the doorstep delivery of agricultural extension services to farmers to cater for their local needs and affordability. These clinics/business centres shall provide expert advice and services to farmers on various technologies.  

DDM informed that the requisite 60 days of training would be provided to applicants free of cost by the National Institute of Agricultural Extension Management (MANAGE), through Nodal Training Institutes (NTIs). After the training, the applicants will be provided with a bank loan ranging from Rs 20 lakh to Rs 1 crore (individual or group) to start the unit. NABARD will channelise the 36% subsidy to general category applicants and 44 per cent to applicants belonging to scheduled castes, Scheduled Tribes (SC/ST) and Northeast, hilly states. 

Interested applicants can call toll-free number 1800-425-1556 or apply online on the acabcmis website

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SKUAST-K holds webinar on Self Directed Learning

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SKUAST-K holds webinar

Srinagar, Aug 26: Sher-e-Kashmir University of Agricultural Sciences and Technology, Kashmir held a daylong webinar on ‘Self Directed Learning (SDL) – Veterinary Perspective’ at Shuhama Campus.

The webinar was organised by the university’s Division of Veterinary Anatomy, Faculty of Veterinary Sciences and Animal Husbandry, under the World Bank-ICAR funded National Agricultural Higher Education Project (NAHEP) for the institutional development of SKUAST-K. More than 100 students, scholars and faculty members participated in the webinar.

Head Veterinary Anatomy, Prof AR Choudhary, while welcoming the guests, deliberated on the purpose of the webinar.

Director Planning and Monitoring and PI NAHEP, Prof Nazir Ahmad Ganai, talked about the concept and importance of self-directed learning and the technologies associated with it.  Prof M Tufail Banday, Dean, FVSc & AH, in his address, highlighted the need for self-directed learning in achieving life-long learning. Dean Faculty of Fisheries, Prof Massarat Khan was also present in the webinar.

Prof Azmat Alam Khan Associate Director Research SKUAST-Kashmir presented the first lecture. He talked about Self-directed learning: concept, conduct and curriculum placement. Prof Azmat stressed on implementation of self-directed learning and its advantages for the learners to be life-long learners.

Dr Frances Shapter, Assistant professor in the School of Veterinary Science, The University of Queensland, Australia, in her lecture “Using clinical skills hub to augment veterinary technology clinical teaching” emphasised the use of simulators and other resources to augment self-directed learning in veterinary education.

Dr Firdous Assit Prof Veterinary Anatomy, in his lecture “Self-directed learning readiness of Indian Veterinary students” talked about the current scenario of acceptance of Self-directed learning in the veterinary curriculum.

A special talk on “International licensing examination” was lucidly presented by Dr Swaid Abdullah, Assist Prof in Veterinary Parasitology, The University of Queensland, Australia. He presented different international licensing examination protocols, procedures, and the ways to qualify them.

Dr Andleeb Rafiq of the Division of Veterinary Anatomy presented the vote of thanks.

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AgriBiz

Floriculture Startups: Let’s revive the fragrance of Kashmir

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Floriculture Startups Kashmir

A rapidly growing agri-industrial sector, Floriculture has an annual market share of Rs 15,000 crore in India with a yearly growth of 25%. Given the favourable climatic conditions, J&K has enormous potential for commercial floriculture. A detailed account of the present scenario of the sector and its prospectus of becoming a sunrise industry in Kashmir.

Naveed Bhat

Floriculture Startups KashmirFloriculture encompasses the cultivation of flowers, leaves, climbers, trees, shrubs, cacti, succulents, and other plants and their marketing and the creation of value-added goods. Bedding plants, houseplants, flowering garden & container plants, cut produced greens, and cut flowers are all examples of floriculture crops. Young flowering plants make up bedding and garden plants. It is thought to provide serendipity—a shift in one’s perspective about someone’s way of life. Flowers are cultivated in cell packs (flats or trays), pots, or hanging baskets, usually in a controlled environment, and are mostly sold for use in gardens and landscaping. The flowers are available in two forms: one in which the flowers are sold individually or in dozens without any packing or processing, and another in which the flowers are offered in bunches in which cut flowers are sold to the customers with arrangements like bouquets, flower vase arrangement, wedding arrangements, wreaths etc.

Economic aspect

Floriculture is a rapidly growing agri-industrial sector around the world, particularly as a potential money-maker for many countries. Many flowers and ornamental plants are planted for both domestic and international markets. They generate more returns per hectare area than any other agricultural commodity. The extraction of essential oils and the production of cost-effective products like Gulkand are both extremely beneficial. On a commercial scale, more than 145 industries are currently involved in flower cultivation. The establishment of the flower industry and perfume companies can contribute significantly to the reduction of unemployment. In 2014-15, the floriculture industry cultivated 248.51 thousand hectares of land. In 2016-17, the country exported 22086.10 MT of floriculture products to the world, valued at Rs 548.74 crores (US$82.05 million). Floriculture has become one of the most important commercial businesses in Indian agriculture due to considerable growth in demand for low-cost and loose flowers. India is ranked 18th in the world, with a 0.6 percent share of the global floriculture trade. Exports grew at a CAGR of 4.33 percent over the last decade. In the country as a whole, the domestic Indian market is growing at a 25% rate each year.

Aesthetic aspect

Landscaping is a billion-dollar-a-year industry in many states, and it ultimately adds to the monetary worth of any property. The health of a nation’s population is tied to its riches. We can safeguard the healthy development of our residents by offering open breathing spaces through bio-aesthetic planning and landscape gardening, as seen in Chandigarh. Horticulture therapy is a new level of horticulture science that uses garden, landscape plants, components of plants, and growing activity as tools to heal psychic debility. Bio aesthetic horticulture is emerging as a new occupational therapeutic tool to restore the lost rhythm and harmony to the human self or inner environment because the bio-force of plants offers a lasting solution to the problems of human bio-force. It’s used in psychiatric hospitals, general hospitals, physical rehabilitation centres, jails, schools, and senior living facilities.

Floriculture Startups Kashmir

Development of floriculture in India

The Indian government has designated floriculture as a sunrise sector with a 100% export-oriented status. Floriculture has become one of the most important commercial trades in agriculture as a result of the continual increase in demand. Floriculture is seen as a high-growth business in India. The liberalisation of industrial and trade policies set the door for the expansion of cut flower exports. Importing planting material of international standard was previously possible under the new seed policy. Commercial floriculture has been discovered to have a larger potential per unit area than other field crops, making it a profitable industry. The liberalised economy has encouraged Indian businesses to set up export-oriented floriculture operations in climate-controlled environments. In 2016-17, the Indian floriculture sector was worth Rs 9000 crore. In 2018, the Indian floriculture market was valued at Rs15700 crore. The market is expected to reach Rs 47200 crore by 2024, with a 20 percent CAGR between 2019 and 2024.

Rose, Jasmine, Orchid, Glardlya, Carnations, and Marigolds are popular commercial flowers with a total cropped area of 71 lakh acres in 2016-17. Since the last five years, it has grown at a CAGR of 25%. In 2016-17, total production was 22.36 lakh MT, with loose flowers accounting for over 69 percent of total production. India’s main export markets are the United States, Germany, the United Kingdom, the Netherlands, and the Arab Emirates.

Opportunities

The demand for flowers is expanding at a quick rate as the level of living rises and people’s lifestyles change as a result of socio-economic changes in India. Encouraged by the rapid increase in domestic demand, a substantial number of export-oriented floriculture projects are looking to the domestic market to sell their produce during lean export seasons. In various big cities and industrial townships, there is a rapidly growing demand for different varieties of flowers for institutional buyers such as star hotels, big organisations and corporate houses, churches, temples, mosques, travel agencies, hospitals, embassies and trade missions, foreign organisations and organisations in the hospitality industry, and so on. A burgeoning flower market at the local, national, and international levels, where demand exceeds supply and global demand is expected to expand at a rate of 15 percent to 25 percent per year. Because industrialised countries rely heavily on imports to meet domestic demand, their high manufacturing costs present an opportunity.

The majority of major flower-producing countries are now industrialised and have a tiny surface area. As a result, the cost of acquiring land is quite high, making it unappealing to establish floriculture units in these nations. As a result, India has a huge opportunity to capitalise on the floriculture industry.

Floriculture Startup opportunities in Kashmir

Floriculture Startups KashmirFloriculture Startups in Kashmir have been highlighted as a successful sector, because of the favourable climate and commercial value. The demand for flowers and floral products is increasing as people’s lifestyles change and cities grow. Flowers have an important part in J&K because of their aesthetic value in decorating homes and in social events such as weddings, social gatherings, and funerals.

In the current context, the floriculture business has emerged as one of the most popular startup ideas. The economy has suffered a severe dip as a result of the COVID-19 outbreak, and many employees have lost their employment. Still, a large number of unemployed teenagers are looking for any unique company concept that will provide them with a source of income. This type of business has huge potential to survive and grow and prove mettle in the competitive environment.

Floriculture is a fantastic opportunity for anyone who loves gardening and wants to put their heart and soul into it. It is possible to get profitable financial results by operating a flower farming business or startup. Technical knowledge is not required for people interested in starting a floriculture business. Having the basic knowledge about floriculture and other simple concepts concerning running a business would be enough to commence this business anywhere in India.

Floriculture has been nurtured as a money-making Agri-business inside India’s geographical limitations.

Floriculture includes

  • Annual, biennial & perennial ornamentals, such as cacti as well as other succulents
  • Trees
  • Shrubs
  • Bromeliads
  • Lawn and ornamental grasses
  • Bamboos
  • Climbers
  • Bulbous plants
  • Orchids
  • Foliage
  • Bedding
  • Pot and house plants
  • Palms
  • Cycads
  • Cut and loose flowers seed
  • Bulb production of ornamentals
  • Fillers
  • Ferns
  • Dried flowers or plant parts
  • Other value-added products such as edible pigments, extraction of essential oils & their marketing, as well.

Steps for Floriculture Startup

Floriculture Startups Kashmir

Developing your Startup Business Plan

  • Before initiating any business, you must fabricate a sound business plan.
  • You must acquire cooling equipment such as a freezer to keep your flowers fresh and beautiful and increase their shelf life as the life span of flowers is otherwise small.
  • You must also examine the manpower requirement that you might demand to design the floral arrangement and for the delivery purpose as well.
  • Either you want to proceed ahead for a franchise or source to commence your business like flower companies or florists.
  • There is no need for proper mentoring before initiating the floriculture business, as this is all about basic knowledge, and no bookish concepts can help you develop your potential to run this business.
  • Create a well-structured plan before stepping ahead for starting a floriculture business in India. You may open your shop in your locality.
  • If you are planning to transform your dream into reality, you would have to pen down your thoughts on paper and do proper planning before going ahead.
  • Prepare the idea concerning the capital requirement for the floriculture business.
  • Check out the crucial factors, such as the floral delivery platform to give the finishing touch to your business plan.
  • You may also evaluate the staff requirements that you would have to prepare and leap forward to the floral arrangement plans and deliveries.

Government Programmes and Schemes

The Department of Agriculture and Cooperation, which is part of the Ministry of Agriculture, is the nodal institution in charge of floriculture development. It is in charge of developing and implementing national policies and programmes targeted at attaining rapid agricultural expansion by maximising the country’s land, water, soil, and plant resources. A thrust area for support is the production of cut flowers for export. The Agricultural and Processed Food Products Export Development Authority (APEDA), the nodal institution for promoting agri-exports, including flowers, has launched several programmes aimed at boosting the country’s floriculture exports. These include infrastructural development, packaging, market growth, airfreight subsidies for the export of cut flowers and tissue-cultured plants, database upgrades, and so on.100% Export Oriented Units are also eligible for incentives such as duty-free capital goods imports. Import duties on cut flowers, flower seeds, tissue-cultured plants, and other items have also been decreased. The installation of walk-in cold storage for export production has been permitted at international airports. At many international airports, initiatives have been initiated to aid exporters by offering cold storage and cargo handling facilities for perishable products. In cold storage units, a direct subsidy of up to 50% is also available. APEDA also provides a subsidy on improved packaging materials to encourage their use.

NABARD is offering financial support to hi-tech units at reasonable interest rates to encourage entrepreneurship in the floriculture sector. The government has launched several schemes to promote and develop the floriculture sector, including “Integrated Development of Commercial Floriculture,” which aims to improve traditional flower and cut flower production and productivity through the availability of quality planting material, as well as the production of the off-season and high-quality flowers through protected cultivation., improvement in post-harvest handling of flowers and training persons for scientific floriculture. Many state governments have established distinct ministries to promote floriculture in their jurisdictions.

The floriculture business is a great option for those who get fascinated and lured by the mesmerising beauty of flowers. It’s a business that holds immense potential in the current scenario. It provides an opportunity for the youth to take up floriculture as a startup and begin their journey of profitable business in Jammu and Kashmir. By gearing for this innovative business. By spreading joy and fragrance in people’s lives.

An agri-business expert, Naveed Bhat is the business development analyst at Innovation & Entrepreneurship Cell, SKUAST-Kashmir

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