Without losing the art, the artist in you needs the strategy to succeed
Insha S Qazi
You need to believe the strongest professional is the one who combines art with business.
It’s the artist who also understands how to sell himself. And the businesswoman who creates work that’s unmistakable.
When I started thinking of my profession as art, I began paying attention to how I could leave my original mark on my work.
Marketing, fundraising, product strategy, starting a startup, and even hiring — there’s an art to it all.
Being a creative rebel in this day and age is almost easy – you just need to take something you really hate or disagree with and turn it on its head. The world is much more open to this kind of thing today than it was decades ago.
For technical roles — medicine, bus driving, engineering, and so on — even if you can’t improvise within the work, your process is an art. And how you communicate and pour your heart into your work is most definitely an art.
And for artists — the writer, musician, photographer — no matter what your craft, you’re also a personal brand. For your art to thrive, it’s important to focus on growing your business the way you focus on your art.
Start with the foundation. Follow best practices. Then craft your business from the heart to add your original mark.
But here’s the paradox. The moment you become too focused on your business, some of the magic in your art gets lost.
It’s a balancing act.
It’s because there’s something magical about creating art for art’s sake. That will always be the purest place to begin. It’s why we began in the first place.
Great artists delight themselves with the creative process. They create for the joy of it, not for the money. Their passion bleeds into their business, and so they end up delighting the person on the other side.
Creating From the Heart
“I try to dig deep into the well of my subconscious. At a certain moment in that process, the lid is opened and very different ideas and visions are liberated. With those I can start making a film.”
— Hayao Miyazaki
It’s easiest to enter flow state when you create from the heart. When you’re unashamedly, honestly yourself. You have to be vulnerable and bare a bit of your soul. If you start worrying about what people may think, you’ll freeze.
Your mind takes over.
The pen, the keyboard, the camera — these are simply tools for creating your work. They are not the purest vessels of your art. Of your heart. You are the vessel. There’s no one in the world quite like you. So when you create from the heart — with as few mental filters as possible — no one else can replicate that work.
In a world where we’re constantly comparing and copying, sincerity takes us above the noise. It’s quieter up here. When we create something original that matters to us, how can it not attract the right people?
Trust yourself as the greatest vessel of your work. Use the unique DNA of your experiences, perspectives, and background. And further, use your silent hopes, fears, and purest dreams.
Business will follow the art of your life.
The creative process is a magical thing. The harder you try to be great, the more obstacles stand in the way. Let go. Stop overthinking. Come as you are. You already have everything you need. And let the magic flow.
Money is not your ultimate goal.
Thinking about the monetization of creativity, we can unwittingly replace the purpose of creativity for the purpose of money. But you do not need to enjoy money to earn it. You should use money as a tool. They will be able to renew your craft, making it viable. Of course, there is a threat to turn creativity exclusively into a business. If you do not know to make it happen, it is necessary to balance. There are no universal ways to find the golden mean, but there is an indicator. You should always ask yourself the same question: “Why am I doing this?”. If you notice that most thoughts are about money, you should give thought to.
Very few artists instantly start making money off their art without a personal network. That’s because so many customers will come to you via word-of-mouth. You can’t afford to simply put your art out there and wait for customers. Don’t be afraid to shamelessly self-promote. Ask your friends and family to help by sharing your online shop, social media profiles, and anywhere else you’re promoting your art.
An educationist, Insha S Qazi runs a fashion & design school in Kashmir. She has also authored a self help book on Marketing & Management.
Institute of Company Secretaries to upskill J&K youth
Signs MoU with Higher Education Deptt
Jammu, Jan 19: Higher Education Department signed an MoU with Institute of Company Secretaries of India (ICSI) for upskilling of students enrolled at the Cluster Universities of Srinagar and Jammu at SPMR College Jammu.
The memorandum of understanding is part of the department’s initiative of upskilling the undergraduates across J&K by embedding skill courses in the curriculum or offering them as Certificate, Diploma, Advanced Diploma and Degrees while they graduate from the institutions of higher learning, a statement said adding many sectors like agriculture, horticulture, fashion technology, paramedical, pharmacy, nursing and food technology had been identified in this regard.
Bemina Degree College, Srinagar joined the ceremony through virtual mode.
Commissioner Secretary, Higher Education, Talat Parvez, while highlighting the significance of the MoU informed that the department has taken various initiatives to ensure that the workforce of tomorrow has future-ready skills. The youth need to be motivated to develop a quality of self-development and self entrepreneurship, he added. In this regard, he informed that the new initiatives of Higher Education Department which are in sync with New Industrial Policy of the J&K and the National Education Policy, introduced recently, shall, in the long run, make a huge impact on the skilling of the youth.
Director Colleges Jammu and Kashmir, Prof MY Peerzada, underscored the importance of skill development programs which greatly help in developing industrial, entrepreneurial and social skills in students as per the requirements of the market. He said that the department is working on developing existing faculty in various skills and Principals have been empowered to take the services of any faculty across the country who has expertise in the selected skill. He appreciated Principals of host colleges for taking a lead in skill enhancement pursuits.
President ICSI, CS Ashish Garg, in his remarks, stated that the corporate world is in dire need of youth with problem-solving skills. He assured that his institution will extend all support for the successful implementation of MoU for the larger benefit of students of Jammu & Kashmir.
The department of Higher Education has signed MoUs with partner institutions like SKUAST (K), IIHM, SKIMS, Institute of Music and Fine Arts, JK Academy of Art Culture and Languages, IUST, Central University Kashmir, University of Kashmir and National Institute of Fashion Technology. The areas of collaboration are imparting skill to the undergraduates in the domains of IT and ITES, Food Technology, Hospitality and Catering, Pharmacy, Paramedical, Fashion Technology, Mass Communication and Journalism, Company Secretary, Cost accountancy. About 13 MoUs have so far been signed with different institutions for skill enhancement and one MoU with My transform for placements.
CIIIT Baramulla to upskill IUST students
Baramulla, Jan 9: CIIT Baramulla is going to upskill IUST undergraduate and diploma students with job-oriented courses.
In this connection Centre for Invention, Innovation, Incubation, and Training (CIIIT), Government Polytechnic College, Baramulla, under the Directorate of Skill Development, J&K Saturday entered into a memorandum of understanding (MoU) with Islamic University of Science & Technology, Awantipora.
The aim of this MoU is up-skilling the undergraduate and diploma students of IUST for providing them high end practical oriented training, leading to their higher employability besides to promote the culture of innovation, incubation, and entrepreneurship among the students, that will eventually lead to the development of new products and technologies in the UT of J&K.
The event was an outcome of the understanding reached out between Prof Mushtaq A Siddiqi, Vice-Chancellor Islamic University of Science & Technology, Awantipora and Dr Asgar Hassan Samoon, Principal Secretary, Skill Development Department.
The Agreement was signed in the presence of Sajad Hussain Ganai, Director, Skill Development Department and Prof Mushtaq A Siddiqi, Vice-Chancellor IUST, Prof Naseer Iqbal, Registrar IUST, and Pervaiz Bhat head Polytechnic College, Baramulla.
Government Polytechnic College, Baramulla, has established a Centre for Invention, Innovation, Incubation, and Training (CIIIT) in collaboration with Tata Technologies Ltd. Pune, for providing integrated training on technical and skill development and other disruptive technologies conforming to industry 4.0.
Himayat Apex Committee approves PIAs for skilling youth in J&K
Jammu, Jan 7: Apex Committee for Himayat scheme approved additional 20 Projects with a target of 14847 beneficiaries in over 25 trades for a period of three years to various Project Implementing Agencies (PIAs) empanelled with Union Ministry of Rural Development for skill training and placement of youth of J&K.
The Committee headed by Atal Dulloo, Financial Commissioner, Health and Medical Education Department, reviewed and discussed the credentials, prospects and experience of the new proposals before giving the approval.
The other members of the Committee including Secretary, Department of Rural Development and Panchayati Raj, Sheetal Nanda, Chief Operating Officer, DDUGKY (Himayat), Kapil Sharma, Director Planning, Industries and Commerce, Syed Shabir Shafi, Additional Secretary, Labour & Employment Department, Malikzada, representative of Finance Department, Mohammad Bashir, Representative of Deen Dayal Upadhyaya Grameen Kausahalya Yojana, MoRD, Kumar Manish and representative NIRD & PR Raghvinder were present on the occasion.
Chairman, Apex Committee stressed on on-boarding more PIAs having effective industry tie-ups. He added that SOPs issued by MoHFW with respect to COVID19 should be strictly followed.
The Committee held threadbare discussion on the targets and trades proposed by the PIAs and set a revised, rational and achievable target for the agencies.
Speaking on the occasion, Secretary RDD stated “Only those PIAs have been placed before the committee for consideration who have proper training and placement vision.”
She also added that some of these recommended training agencies offer new and viable trades which will create new job opportunities for youth.
Chief Operating Officer, Himayat, apprised the committee about Himayat programme and highlighted the achievement of the programme besides the challenges being faced in its implementation. He said as many as 17379 candidates have been trained out of which more than 7500 candidates have been placed and are currently working in prominent companies. It was also informed that COVID pandemic has posed a serious challenge in the implementation of the scheme as the classroom strength had to be reduced.
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