A Structural Shift in the Market Preferences

Dhaar Mehak M

Tabeen J Wali

The global eCommerce market was expected to be worth a total of $5.7 trillion by the end of 2022. That figure is estimated to grow over the next few years; exhibiting the fact that borderless eCommerce is becoming a profitable option for online retailers. It is giving a market space to one and all with a potential or product to sell. Only two years ago, 17.8% of sales globally were made from online purchases. That number is again expected to reach 20.8% by the end of 2023; a 2 percentage point increase in eCommerce market share. This growth is expected to continue, reaching 23% by 2025, translating to an increase of 5.2 percentage points in just five years.

Economic projections and forecasts predict the global retail sales growth to rise even further and take up more retail market share. According to research completed by eMarketer and Statista, online retail sales will reach $6.51 trillion by 2023, with eCommerce websites taking up 22.3% of total retail sales. Although retail has had it tough since 2020, every national market covered by eMarketer saw double-digit eCommerce growth. The trend continues globally: Latin America (including Peru, Brazil, Argentina, Chile, Colombia, and Mexico) saw $104 billion in eCommerce sales in 2022, up 22.4% from $85 billion in 2021. The UK is forecasted to continuously increase by $85.7 billion (+42.88%) within the next years.

China continues to lead the global eCommerce market, accounting for 46.3% of all retail eCommerce sales worldwide, with total online sales just over the $2.8 trillion mark in 2022. It also has the world’s most digital buyers, 842.1 million, representing 39.4% of the global total. The US eCommerce market is forecasted to reach more than $904.9 billion in 2022, a little over a third of China’s. After China and the US, the third-largest eCommerce market is the United Kingdom, taking up 4.8% of the retail eCommerce sales share. The UK is followed by Japan (3%) and South Korea (2.5%). The top five eCommerce markets haven’t changed since 2018. Trends from eMarketer suggest that these markets will stay in the top five until 2025.

While the whole world has been witnessing the structural transformation and shift in terms of market transformations from retailing to online shopping, the Indian economy has been a part of the process. In light of the same, the Jammu and Kashmir economy has had an equal and equally growing participation in the same. The advent of the internet and the arrival of eCommerce technology in the lives of average Kashmiris have changed the shopping preferences and experiences of the locals. People no longer have to battle issues like vehicular traffic on the roads or wait in queues for long hours. Accredited to the growth of eCommerce technology, locals have been empowered to shop anywhere-anytime just at the click of a button.

However, in the recent past, there was no (or very limited) concept of eCommerce in Kashmir. Smartphone availability to the general public was rare. The masses were barely aware about the internet facilities and global communication channels. There was no idea of online shopping, online transactions, etc. With time and the availability of the internet along with the growing mobile phone penetration, eCommerce made its presence felt in the valley. However, due to slower internet connection issues like 2G and lack of awareness, people initially had apprehensions and thus were afraid of buying things online.

Tracing the roots and history of online shopping awareness in J&K, it dates back to the year 2008 when the mobile internet was making its headway into the valley. People were gaining affordable and available access to wireless internet. It was around the same time that after bearing a lot of hardships with sorting out the supply chains Flipkart became operational and function in the region. the initial years were tough and hard but the company stood steadfast. It took some time for Flipkart to cut through lots of hurdles alone and get to success. Being the only player in the online market in the region for quite some time it was a big deal to keep surviving and floating. But the outcomes were a success.

Steadily as people gain access to quality internet services and advanced smartphone technology the word spread. It was observed that doorstep delivery was actually a reality. At the same time, the quality of the delivery matched the promises of the website. The trust factor got built. Witnessing optimism within the J&K market, other companies like Amazon, SnapDeal, and other local online stores, etc., started jumping in to tap into the growing eCommerce market. The consumers got the opportunity of choosing from a wide range of products. Not only that, discounts and sales from time to time offer big benefits to consumers.

All these factors have been contributing towards a structural market shift. People from across J&K have been moving from in-person retail shopping to online shopping. While the consumers in the region have surely benefitted both in terms of utility/satisfaction and profit maximization, the retailers have been losing.

The J&K economy is predominantly characterized as a consumer economy. The characteristics of being a producer and self-sufficient economy have been limited and rather absent for a long time. It is the retailer of J&K, who has been at the losing end on account of the growth of the online markets. Retailing has been one of the most common business ventures of people across the region of J&K. Setting up of the shops and selling various items has been a known venture. People for generations have been relying on this activity. Lately, the structural change is challenging this segment of J&K businessmen and the immediate solution visible is evolution. These businessmen, particularly retailers, need to adjust to the changing market and make themselves competitive enough to compete with global online sellers. The only other option is to let the business supper, deteriorate and shut down.

The authors are affiliated with the Department of Economics, Islamic University of Science and Technology & can be reached at dhaarmehak@gmail.com and tabeen45@gmail.com

 Syed Aamir Sharief Qadri

When God created this planet he embellished it with myriad colours so that human beings can see, feel and embrace them in different seasons. In addition to cool and warm colours usually, it is the green and white that represent seasons in Kashmir. The changing season brings new colours and in autumn it is orange, yellow, brown and red shades that dominate the scene.

How beautifully Albert Camus described the loveliness of the autumn season in a single line when he said ‘Autumn is a second spring when every leaf is a flower’. Contrary to this thought, many say all beauty ends at the beginning of this season. They believe this season snatches life from green plants and trees to look everything dull.

I don’t know what autumn looks like in other places of the world but in Kashmir, it is dazzling owing to a presence of a good number of chinar trees. The glory of this tree is something unique. In its praise, a famous couplet by Allama Iqbal is very popular.

Jis khaak ke zameer main ho aatish-e-chinar

Mumkin nahi ki sard ho wo khaak-e-arjumand

(The dust that carries in its conscience the fire of chinar, It is impossible for the celestial dust to cool down)

It is quite amazing to see the dance of autumn leaves that appear vibrant while falling from tall trees. Just like some people are happy to get drenched in the rain during monsoons similarly a few like to dance with the falling of leaves in the autumn season. Indra Gandhi the third PM of India often used to come to Kashmir in the autumn season to see the picturesque fall of chinar leaves. 

Platanus orientalis, The plane tree called Chinar in Urdu and Boen in Kashmiri.  The long-lived deciduous tree is said to have originated in the Balkan area of the Mediterranean region. It grows well in temperate latitudes and is widely spread throughout Eurasia. This tree outside Kashmir is revered by Greek and Persian culture. Whether chinar has an indigenous origin or was introduced by foreigners in Kashmir is still debated in the academic circle. Once cultivated this tree flourished in the supportive environment of Kashmir. 

The mystic saints Sheikh Nuruddin (RA) and Lal Ded have mentioned the name of this tree in their sacred works. The chinar tree planted by Sufi saint Syed Qasim Shah Hamdani in 1374 AD at Budgam was believed by MS Wadoo author of the book “The Trees of Our Heritage” to be the oldest in J&K. But the ongoing census and geotagging of chinar trees show some chinar trees to be 1000 years old in central Kashmir.

It should be noted that we get enough references about the presence of chinar trees in the valley during the sultanate period of Kashmir. But we also know that the Mughals promoted chinar on a large scale. They planted a majestic chinar tree in the gardens of Kashmir and gave it the status of a royal tree which remained intact to this day. 

The world-famous Mughal gardens are known for their majestic chinar trees. The three well-known gardens Nishat, Shalimar and Naseem Bagh in the heartland of Kashmir are full of grand chinars. Over 1200 chinar trees were planted alone in Naseem Bagh by the Mughals. Outside the city, Mughals planted chinars in the gardens of Verinag, Achwal, Dara Shikoh Bagh, and Padshahi Bagh in the Anantnag district. 

It would be quite interesting to call Srinagar the city of chinars. Besides Mughal gardens where chinars are planted in large numbers, one can see them everywhere in the city, on the banks of Jhelum, along the residency road and in the middle of Dal Lake. 

The entire region of Kashmir is dotted by shady chinar trees be it cities or hillsides. The kings mostly planted these trees in important locations. It was the common people especially Sufi saints who took it to the villages of rural Kashmir. 

A perfect example of beauty, this heritage tree is known for its gigantic size. Chinar is perhaps the only tree in the valley that can live for centuries. That is why the saying “Boen chi Gawah” which means chinar witness everything is very famous. This tree is a witness to history and holds a special place in the culture of this land. Under the shadows of this tree, many dynasties flourished. 

The beautiful design of chinar leaf is well acclaimed in the Kashmiri handicraft and wood industries. Every part of the chinar tree is valuable. The timber is used for making furniture, the bark is used as medicine, and from twigs and roots fabric die is made. Its leaves are used to fuel the fire pot locally known as Kangri. But above all the majestic chinar is known for its aesthetic beauty. The experience of walking on the red carpet lying under the chinar trees is pretty special. The sounds produced by the crunching of leaves under one’s feet are touching. With the onset of autumn, people throng to the valley in great numbers to feel the life-giving warmth of chinar trees. 

Boen-e-Shuhul, The cool shades of this tree are quite popular. In summer, people often take shelter under its strong and spreading boughs. Many people wish to be buried under the shades of this tree. Perhaps Sheikh Abdullah the author of Aatish-e-Chinar would have wished the same. Luckily he was buried in the premises of the historic Nasem Bagh on the shores of Dal lake in Srinagar.  

Despite being a state tree, protected by the legislation, the number of chinar trees continues to decrease. In the 1970s as per the official count, there were 42000 Chinar trees in Kashmir and that number has been reduced to a mere 5000 now. 

For some years now the government seems serious enough to promote heritage tourism by distributing saplings to increase the population of chinars in J&K. We should also plant chinar trees in abundance on chinar day which is celebrated on March 15 every year.

 To mark India’s 75th year of independence this year in mid august the govt announced to establish at Srinagar the largest chinar park in the valley by the name of Chinar-Zaar. The autumn of Kashmir can be made even more beautiful if the government take initiative to establish new chinar gardens in every part of J&K. 

A poet and writer, the author has done his MA in History from the University of Kashmir and MPhil from Punjabi University, Patiala. Presently, he is a freelance columnist. You can contact him at aamirsharief45@gmail.com

Need to impart healthy and active lifestyle among youngsters

Dr Taizeena Khan

Dr Taizeena Khan

World Health Organisation (WHO) defines health as complete physical, mental and social well-being and not merely the absence of disease or infirmity. At an early stage children not only need love and care, but also a proper road map for a healthy lifestyle. This road map should be devised by keeping in mind all the parameters of health and wellness. It should not only focus on the physical and mental health of our children but also on the social aspects of it. To achieve this goal we need to enhance the skills of parents. The health and wellness plan from the birth of a child will decide the future of our coming generations.

In recent years of my clinical practice as a physiotherapist, I have noticed more youngsters coming to me with musculoskeletal disorders. This abrupt rise of my younger generation patients, their lack of physical activity, unnecessary stress and lack of social set-up that could provide them with a platform to practice a healthy lifestyle at an early stage urged me to choose this topic today.

In recent years children as young as 12-18 years old have been coming to me with musculoskeletal disorders. While consulting/counselling these youngsters I have come to the conclusion that there is not only a lack of physical activities but also a lot of avoidable stress leading to the unhealthy choice of lifestyle in this age group these days.

To a large extent, I believe that technology has also played a great role in this. No doubt that technology has become an integral component of our daily lives. Technology has, to a great extent, made our lives easier but at the same time, it has done that at the cost of our physical, mental and our social lives. This all begins when we as a parent make a choice of offering a smartphone to our 6-month-old so that we can feed him. Children are easily attracted to new toys and a smartphone with so many features is no doubt the best form of toy for them. It has a cartoon that speaks to them anytime they hit the button. The best fictional stories they could ever watch and everything they could get their hands on. Meanwhile, we don’t realize the cost of bringing this technology to them at this early stage of their life. We happily make our child technology-dependent too early for our own convenience, as it is not only saving us time in this fast-moving world, but we also think that we are making our child happy.

Physical inactivity in children is becoming a growing problem day by day and has been considered an epidemic according to research.

WHO reports that about 70% of boys and up to 88% of girls under the age of 10 don’t get the physical activity they need for their age.

Think back to the times when we were growing up as kids. How did we spend our time in school as well as at home? There were no computers, no smartphones, and almost no technology. There was a good balance between our books, TV time and playing games. We were encouraged to go out and play. We had more real friends than social media friends whom we could talk and discuss our stress with. We also used to spend a lot of time on our vacation with our extended family members, especially with our grandparents. We used to listen to their stories, the folk stories, their real-life experiences etc. I remember going on for long walks with my grandfather and on the way bothering him with lots of inquisitive questions about the trees, the birds, or whatever we saw on our way. This helped me appreciate nature, love animals and observe things keenly.

But times have changed. Children today are hardly seen playing after school or having a good social life. Pressure from parents to perform better in academics, more and more access to technology and lack of physical activity is leading to overall physical, mental and social problems in their lives.

This sedentary lifestyle arising due to various problems discussed above is the leading cause of childhood obesity, hypertension, cardiac problems juvenile diabetes, anxiety, aggression, depression and other behavioural changes and musculoskeletal disorders in children. Delayed growth and development in infants and toddlers are also seen due to changing patterns of raising our children and more and more technology taking over our burdens. In recent years, more infants and toddlers are facing delayed speech and learning disabilities.

Investing time and effort in early childhood development starting from infancy is pertinent to stop this epidemic and give our children the best life. Plan a proper balanced healthy lifestyle program for your child’s health and wellness.

Here are some tips to lay a foundation for the health and well-being of our children whose benefits last a lifetime.

·  Do not introduce technology to your children at a very early age.

·  Instead introduce games which stimulate their brains, e.g. educational and learning toys such as building blocks, numbers, shapes, colours etc.

·  Spend more and more time with them while they are still in their infancy. Read a storybook for them, this encourages them to read and write.

·   Feed them while they are observing nature and not offering them a smartphone, this helps them enjoy their food and develop their taste buds better.

·   Encourage them to feed themselves as soon as you think they are ready for it.

·   Encourage them to do small independent activities e.g. feeding themselves, combing, brushing, tying shoe laces, etc. This will not only help them stay physically fit but also independent.

·   Introducing a healthy balanced diet plan and avoiding junk food is imperative.

·   Regularize the feeding and sleeping time.

·   Encourage going to bed early and do not give them access to technology at bedtime.

·   Limit the technology, TV and video game time, e.g. you can allow technology time which includes any form of technology only 1-2 hours a day.

·   Encourage them to spend more time playing games with friends, and extended family members, especially grandparents.

·   You can also select a day to play with your kids e.g. weekends, this will help you bond with your kids and also help you and your kids stay physically fit.

·  Encourage them to spend more time playing outdoors.

·  Encourage them to spend time with grandparents, let them listen to their real-life experiences and learn from them, and encourage physical activity as much as possible.

·  Bond with your kids. Listen to them with open mind and heart. Do not put pressure on them to achieve academic or any other goals in life, instead encourage them to do well in life by giving them all the support they need.

·  Last but not least be a practical example for your own kids. Practice a healthy lifestyle and they will follow you.

The author is a physiotherapist. She has done BPT from Bangalore, PGDMS from London, MBA from USA, MIAP. Besides, she has fellowships in Geriatric Rehabilitation, Pediatric Rehabilitation and is a certified women’s health exercise expert. She can be reached at drtaizeenkhanphysio@gmail.com