Srinagar, Dec 29: Handicrafts and Handloom Department Kashmir is organising a series of district-level awareness camps and workshops for artisans, weavers, and cooperatives about various government schemes.
These schemes have been specially crafted for the promotion and development of handicrafts and handloom sector, which has an assured market both at the domestic and international level, an official statement said.
The awareness camps will also apprise the artisan community about the steps taken by the government for revival of businesses for which the designated committee constituted by the government has made several recommendations for the development of the craft sector in Jammu and Kashmir.
Director, Handicrafts and Handloom, Kashmir, Mussarat Islam, according the statement, said the workshops shall focus primarily on motivating the stakeholders associated with handicrafts and handloom businesses to participate in physical fairs and come on digital platforms to market their products, especially in the times of the Covid-19 pandemic.
“After signing of MoU with Flipkart, our Department has recommended a large number of artisans and weavers from all districts to Jammu & Kashmir Handloom and Handicrafts Corporation for e-listing of their products,” he said, while exhorting craft entrepreneurs to create their own e-portfolios and virtual showrooms to penetrate new markets through virtual mode.
The director added that the artisans and weavers shall also be made cognizant about the new schemes launched by the government during the workshops that include Financial Support Scheme for Artisan and Weaver Cooperatives under which Rs1 lakh shall be provided to each Society and the Credit Card Scheme wherein the loan component has been doubled from Rs1 lakh to Rs 2 lakh. “The artisans and weavers shall also be made aware about the various Central Government schemes of the Ministry of Textiles and the importance of customized packaging and branding of products to boost sales and exports,” he added.
The Director further stated that following the recommendations of the Business Revival Committee several measures like holding of regular buyer-seller meets, setting up of export hubs at the district level and cluster-based approach in craft-concentrated areas are on the anvil to revive the sector that holds a firm grip on the international markets. “The Department has identified a list of potential major and regular clusters which shall be picked up for development in a phase-wise manner,” he added.
The Assistant Directors have also been advised to mobilize artisans and weavers in their respective districts and also invite special speakers to sensitize them about various social sector schemes launched by the Government especially the PMJAY-SEHAT launched by the Prime Minister on December 26 for residents of J&K UT, the statement added.
During the awareness camps, special focus will also be laid on the role of sister organizations like EPCH (Export Promotion Council for Handicrafts), CEPC (Carpet Export Promotion Council) and DGFT (Director General of Foreign Trade) in promotion of handicrafts and handloom sector of Jammu and Kashmir.
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PHD chamber holds capacity-building programme for artisans of chain stitch, crewel embroidery
PHD Chamber holds capacity-building workshop for crewel embroidery artisans
Srinagar, Sept 13: PHD Chamber Kashmir chapter conducted a two-day capacity-building workshop for the crewel embroidery artisans here at Kashmir Haat.
The workshop was organised in association with the Directorate of Handicrafts and Handloom Kashmir and with the support of the Department of Commerce, Ministry of Commerce & Industry Government of India in an effort to bring the business of weavers, craftsmen, artisans, and designers into the mainstream.
Director Handicrafts Mehmood Ahmad Shah inaugurated the workshop.
“Even though handicrafts is the second-largest industry after agriculture, they do not receive the attention they deserve. Weaved and handmade objects are regarded as art by foreigners, but because they are indigenous to us, they don’t seem to have the same value,” said Mehmood Shah, according to a statement issued by PHD Chamber.
These kinds of workshops serve as a platform for bringing together artisans, craftsmen, and designers, allowing them to connect and generate fresh ideas in response to changing consumer demands.
Mehmood Shah interacted with craftsmen working with crewel and chain stitches and gave them instructions for registering as artisans and providing them with a platform for marketing. In order to expand the scope of marketing for handicraft and handloom items, the director handicrafts emphasised to artisans the importance of incorporating the most recent technological developments and innovations in accordance with current market trends. This includes proper e-marketing of the products.
The programme was attended by 49-artisans of crewel embroidery work and craft clusters from various areas.
On the occasion, Riyaz Ahmed Kawoosa, Assistant Director Publicity and Exhibitions, Handicrafts and Handloom Department, was also present. The resource person, Mushtaq Ahamd, Designer School of Designs, focused on topics including the value of design in crafts, how to create refined designs for export, new and innovative designs development and quality improvement.
“The Indian handicraft industry needs to embrace technology across the value chain, from production to the final sale of goods,” said Dr Asif Naqeshbandi, assistant professor department of management studies.
The use of technology, whether it be to increase production yield or give artisans access to direct digital marketplaces, needs to be taught at the grassroots level in addition to this. The long-term survival and expansion of the sector depend on Indian artists having a bigger presence in these virtual platforms, where young customers are increasingly choosing to purchase.
Dr Mohd Sayyed Bhat from the Institute of Chemical Technology in Mumbai made artisans aware of the importance of packaging for handicrafts, especially for crewel and chain stitch.
Later artisans visited the school of designs where they saw a live demonstration of the chain stitch and the crewel stitch. The tour was organised by Shahena Bhat, a designer at the school.
The artisans thanked the Handicraft Department and PHD Chamber for organising such awareness workshops. They also stated that they would use the techniques they learned to improve the packaging, design, and marketing of their products.
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