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Srinagar, Sept 13: PHD Chamber Kashmir chapter conducted a two-day capacity-building workshop for the crewel emak168app.babybroidery artisans here at Kashmir Haat.
The workshop was organised in association with the Directorate of Handicrafts and Handloom Kashmir and with the support of the Department of Commerce, Ministry of Commerce & Industry Goveak168app.clubrnment of India in an effort to bring the business of weavers, craftsmen, artisans, and designers into the mainstream.
Director Handicrafts Mehmood Ahmad Shah inaugurated the workshop.
“Even though handicrafts is the second-largks168app.siteest industry after agriculture, they do not receive the attention they deserve. Weaved and handmade objects are regarded as art by foreigners, but because they are indigenous to us, they don’t seem to have the same value,” said Mehmood Shah, according to a statement issued by PHD Chamber.
ic88These kinds of workshops serve as a platform for bringing together artisans, craftsmen, and designers, allowing them to connect and generate freshic88 ideas in response to changing consumer demands.
Mehmood Shah interacted with craftsmen working with crewel and chain stitches and gave them instructions for reic88gistering as artisans and providing them with a platform for marketing. In order to expand the scope of marketing for handicraft and handloom items, the director handicrafts emphasised to artisans the impic88ortance of incorporating the most recent technological developments and innovations in accordance with current market trends. This includes proper e-marketing of the products.
The programme was attended by 49-artisans of crewel embroidery work and craft clusters from various areas.
lr88On the occasion, Riyaz Ahmed Kawoosa, Assistant Director Publicity and Exhibitions, Handicrafts and Handloom Department, was also present. The resource person, Mushtaq Ahamd, Designlr88er School of Designs, focused on topics including the value of design in crafts, how to create refined designs for export, new and innovative designs development and quality improvement.
“The Indian handicraft industry needs to embrace technology across the value chain, from production to the final sale oflr88 goods,” said Dr Asif Naqeshbandi, assistant professor department of management studies.
The use of technology, whether it be to increase productiolr88n yield or give artisans access to direct digital marketplaces, needs to be taught at the grassroots level in addition to this. The long-term survival and expansiop88on of the sector depend on Indian artists having a bigger presence in these virtual platforms, where young customers are increasingly choosing to purchase.
Dr Mohd Sayyed Bhat from the Institute of Chemical Technologysi88 in Mumbai made artisans aware of the importance of packaging for handicrafts, especially for crewel and chain stitch.
Later artisans visited the88v school of designs where they saw a live demonstration of the chain stitch and the crewel stitch. The tour was organised by Shahena Bhat, a designer at the school.
The artisans thanked the Handicraft Department and PHD Chamber for organising such awareness workshops. They also stated that they would use the techniques they learned to improve the packaging,SEXXXXX-VN design, and marketing of their products.