Digital marketing skill training for agri-startups commences at SKUAST-K
Srinagar, Dec 5: A weeklong advanced management development programme (AMDP) on ‘Digital Marketing Skills for Agri-Startups’ commenced on Monday at Sher-e-Kashmir University of Agricultural Sciences and Technology of Kashmir Shalimar campus.
The seven-day digital marketing training is organised by SKUAST-K’s School of Agricultural Economics and Horti-Business Management, Faculty of Horticulture under the Ministry of Micro, Small and Medium Enterprises (MSME) sponsorship.
Vice Chancellor, SKUAST-K, Prof Nazir Ahmad Ganai, who was the chief guest at the inaugural function, emphasised upon outcome-based delivery of the programme and suggested that each participant should be evaluated in each session to ensure better assimilation of the content. Pointing out the existence of a 95% unskilled labour force, he stressed the need for required digital skills. He informed that SKUAST-K will be shortly starting the three-month programme on Digital Marketing in collaboration with DMI, Australia. He asked the participants to take full advantage of the resource persons, who have come from the reputed institutions of the country like IITs.
Director, Planning and Monitoring, Prof Haroon Rashid Naik emphasized imparting precision to the conduct of Advanced-MDP and desired industrial representation and participation in these programmes.
Dean, Faculty of Horticulture, Prof Shabir Ahmad Wani highlighted the need for encouragement of gender-based digital spaces. He also stressed the need for the utilisation of digital spaces for farm-based products.
Head, School of Agricultural Economics and Horti-Business Management, Prof SH Baba, in his welcome address, gave an overview of the programme. He brought out the need for acquiring high-end digital and IT skills for switching to new market jobs by 2030-31 in view of apprehension of job losses due to automation.
Assistant Director, MSME Development and Facilitation Office Srinagar Branch, Ministry of MSME, Saheel Yaqoob Allaqband, who addressed the gathering via online mode, gave a brief account on the importance of Advanced-MDP suggested that the participants should be trained in innovative DPR formulation and attract funding options for their business units.
SKUAST-K’s Director Extension Prof Dil Mohammad Makhdoomi, Director Education Prof MN Khan, Director Research Prof Sarfaraz Ahmad Wani and many other HOD and officers of the university were present at the occasion. The organising secretary of the programme, Dr Omar Fayaz Khan, presented the vote of thanks.
About 30 participants from FPOs, food processing units, Agri-supply chains, aspiring agripreneurs and students are participating in the training.
Under the sponsorship of the Ministry of Micro, Small and Medium Enterprises (MSME), SKUAST-K is conducting 66 advanced skill development courses for entrepreneurship in various agricultural and allied vocations.