Pashmina fashion brand Phamb launches mobile app

Syed Jesarat

Srinagar: To boost its online presence and expand its customer base, the leading Kashmir pashmina fashion brand, Phamb, launched a mobile app.

The aim of launching the application for both Android and iOS users is to reach a larger base of tech-savvy people, particularly the young fashion-conscious Gen Z. The Phamb app is available in the lifestyle category on both platforms.

The pashmina house has also come up with an updated user-friendly website.

Managing Director of Phamb, Junaid Shahdhar, said the move was taken keeping into consideration its global young audience as a part of its marketing strategy. The app was launched almost after 4 years of establishing the Phamb pashmina business through the website.

“During internet shutdown in Kashmir, we faced a lot of trouble. The launch of the app which was planned earlier got delayed,” said Junaid. “The app will provide frequent notifications to the interested people about our products.”

Phamb is a technology-driven, manufacturer of pashmina or cashmere wool products operating from Srinagar for the last many years.

Phamb claims to be the first Pashmina seller, which has the in-house testing facility. “Our company is the one and only in Kashmir which deals with the Pashmina directly on a global level, we don’t have any third party involved,” he said.

The success of a mobile application is measured through various forms including downloads, session time, revenue or ratings. Junaid says, “We believe if ratings are good, the app is doing very well in the market, customers are our priority.”

In future, the app will be updated according to the demands of the customers and product enhancement is to be expected.